Giant Otter at Chester Zoo | Photo: Mike Peel (, license: CC-BY-SA-4.0

The Impact of Immersive Exhibit Design on Visitor Behaviour and Learning at Chester Zoo, UK

Published on the 31.07.2021. | By: Tom Smart, Greg Counsell & Rupert Quinnell

How immersive is a zoo exhibit? This question is not only important for aesthetic reasons; it also has an impact on visitor behaviour and learning.

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