Sumatran orangutan at Chester Zoo | Photo: Mike Peel (, License: CC BY-SA 4.0

Blog: Pound signs in your eyes? Why that’s not appropriate for measuring conservation impact.

Published on the 19.10.2021. | By: BIAZA’s Field Conservation Committee

A brilliant article that refutes a typical misconception caused by the incorrect calculation and assessment of zoo expenses.

» to the full article

Note: BIAZA is disproving a common prejudice against zoos and aquariums, which also exists in German- and Spanish-speaking countries.

Therefore, understanding how to measure success correctly is crucial.

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